EXAMINING THE POSSIBILITIES OF APPLYING ECOTOURISM PRINCIPLES TO A FESTIVAL TOURISM IN TOMOHON CITY

NAVRATILOVA, AMELYA (2019) EXAMINING THE POSSIBILITIES OF APPLYING ECOTOURISM PRINCIPLES TO A FESTIVAL TOURISM IN TOMOHON CITY. Mahasiswa thesis, Politeknik Negeri Manado.

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Abstract

This study aims to examine the possibilities of applying the ecotourism principles to a festival tourism held in Tomohon City. Tomohon City’s Tournament of Flowers (TOF) in the past has been initiated as a response to the idea on how to uplift the city’s tourism industry and increase the local’s welfare. In its practice TOF are using environmentally harmful materials such as Styrofoam, paint and spray paint. This practice needs to come to an end, and ecotourism principles could provide a way on how to have a more environmentally friendly event. This study is using a descriptive qualitative method. The subjects are the 20 individuals who works directly in the process of making the floats for TOF, in this case the float decorators. The data collected by using observation, interviews and data documentation. 95% from the 20 decorators interviewed stated that it is possible to apply ecotourism principle to Tournament of Flowers in order to have a more environmentally friendly event. It can be concluded that there are possibilities for ecotourism principles to be apply to the Tournament of Flowers based on the interview result that reveal the willingness of the tourism practitioners (in this case the float decorators) to replace the environmentally harmful materials they use with the environmentally friendly one.

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