Similarity Check: Driving Factors Online Shopping in the Era of New Normal

Kondoj, Marike A.S and Langi, Herry S and Putung, Yoice R (2021) Similarity Check: Driving Factors Online Shopping in the Era of New Normal. SCITEPRESS – Science and Technology Publications. ISSN 2975-8246

	Text 2021 ScitePress Digital Library Driving Factors Online Shopping in the Era of New Normal.pdf Download (81kB)
	Text 2021 ScitePress Driving Factors Online Shopping in the Era of New Normal.pdf Download (524kB)

Abstract

Online shopping is not something that has just emerged due to the COVID-19 pandemic. The development of information technology accelerates the growth of infrastructure that makes it easier for consumers to shop online. The increasing use of the internet provides prospects for the development of digital marketing. This research aims to analyze the factors that encourage consumers to do online shopping, especially in North Sulawesi. All respondents have done online shopping is the new normal. This research is a quantitative descriptive study, with a survey method and a questionnaire as the primary data collection tool. To develop the system development with a short development duration, we use the Agile method at this application development stage. Results obtained by 56.8% of respondents argued that the ease of shopping and access to detailed information about products were the driving factors for online shopping, especially during the pandemic. The results of this research are contributing to innovate the development of online shopping applications for MSMEs for coconut-derived products in North Sulawesi.

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