BUMdesa Online Marketing Application Concept Design for Coconut Oil Business Development; based on Soft Skills Aspects

Munaiseche, Maya and Mandey, Nancy and Eksan, Sulastri and Pontoh, Grace (2023) BUMdesa Online Marketing Application Concept Design for Coconut Oil Business Development; based on Soft Skills Aspects. International Journal of Computer Applications, 184 (42). ISSN 0975 – 8887

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Abstract

Soft skills have a strong influence on the mental attitude of business actors with a joint in North Celebes SMEs. When someone works for an organization, they need to have soft skills, which include basic job-related skills. SMEs have limitations in their ability to do business and mastery of technology and resources. It has limited human resources (HR) and a group that is managed for the sale of coconut oil products, but it is still very simple, so it does not provide maximum profit. This study aims to design promotional media so that these products can be sold in a broader market. The qualitative descriptive method is used to gather information about promotional activities. Based on the data from 22 questions, there are 15 soft skills and 4 specific items. The total score for the category of "Strongly Agree" interval to "Strongly Disagree." The results of the analysis of the respondent's answer scores show a good value of 86.39%. The results of the analysis show that soft skills have a significant influence on SMEs’ abilities.

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