Review: MONITORING GROWTHS AND PRODUCT QUALITY OF LOCAL SOUVENIRS TO ENHANCE TOURIST DESTINATION IMAGE OF NORTH SULAWESI, INDONESIA

Walansendow, Agustinus and Lagarense, Bet El Silisna (2015) Review: MONITORING GROWTHS AND PRODUCT QUALITY OF LOCAL SOUVENIRS TO ENHANCE TOURIST DESTINATION IMAGE OF NORTH SULAWESI, INDONESIA. In: Tropical Tourism Outlook Conference: Balancing Development and Sustainability in Tourism Destinations. BPEB Faculty of Economics and Business, University of Mataram, in collaboration with GIZ SREGIP and Northern Arizona University, Lombok, Mataram, Indonesia, pp. 90-102. ISBN 978-602-73034-0-4

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Abstract

Tourism development in North Sulawesi includes a variety of industry sectors,including the souvenir industry. Souvenirs representing local tourism products arean important component of the tourist experience when visiting North Sulawesi. However, the souvenir industries in North Sulawesi has not yet produced distinctively local souvenirs and is still limited in both quality and quantity. This study aims to identify and develop a souvenir model and design that supportsa product development in North Sulawesi in terms of uniqueness, marketability and competitiveness, and with local characteristic of the region. Data and information were collected from home industries in North Sulawesi that produced souvenirs made from wood and coconut shell materials. This study employed survey based questionnaires, interviews and focus group discussions. The respondents were craftsmen and the souvenir sellers in North Sulawesi. The interviews were also conducted with tourists visiting North Sulawesi to get their opinion and recommendations. The results of the study identified several models and designs for coconut souvenirs in miniature form and related to local heroes, such as Sam Ratulangi, Toar-Lumimuut and Dotulolong Lasut. Miniatures related to local flora and fauna, such as the ancient fish (coelacanth), manguni bird and tarsius monkey also offered the uniqueness and specialties of North Sulawesi in souvenir form.

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