Integrating Sport and Tourism to increase Socio Economic Advantages: The Perspectives on the 18th National Sport Game Event 2012 in Riau, Indonesia

Lagarense, Bet El Silisna and Hidayah, T (2013) Integrating Sport and Tourism to increase Socio Economic Advantages: The Perspectives on the 18th National Sport Game Event 2012 in Riau, Indonesia. In: 3rd Regional Conference of Tourism Research 'Innovation & Optimisation of Tourism Research'. Sustainable Tourism Research Cluster (STRC), University Science Malaysia and Langkawi Development Authority (LADA), Langkawi, Malaysia, pp. 587-595. ISBN 978-967-394-178-0

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Abstract

Although literature on sport tourism has existed and sport tourism is acknowledged as one of the fastest emerging sectors that continues to develop, only few authors have examined or discussed sport tourism development and future trends in Indonesia. This paper aims to introduce and strengthen national sport games in Indonesia with multi-sport events as the event that might both attract tourists and support tourism development in Indonesia. It is a fact that sport tourism event is being realized as triggering commercial activities providing socio economic benefits to host community. The study provides perception and insights with an awareness of sport tourism development during the national sport game 2012 in Riau, Indonesia. The study introduce communities with an awareness of the diversity of sport tourism events as a leisure activity and introduce the sport tourism development within a sport context and tourism context. This research involves a mixed methods approach, combining quantitative and qualitative research techniques. Questionnaire survey on the field and on-site observations were used to provide evidences of sport tourism event in Riau, Indonesia. Likert scales were used in the questionnaire to generate numerical indicators of the level of importance that respondents attached to their responses.The study confirmed that sport tourism events, development, trends and opportunities have been neglected but rapidly increased in the growing market in Indonesia. Therefore, future significant liaison amongst the agencies responsible for sport and tourism policies is urgently required to meet the need of strategic plan and development of sport tourism in Indonesia.

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